Seize the Flavor
Robust is flavor, vigor, strength, health, and energy. These were the characteristics responsible for guiding the development of this visual identity. In order to convey the atmosphere of the brand, the chosen typography has a creative, exclusive, and elegant manuscript style (handmade), without neglecting its fluid and striking features. The typographic choice is related to the brand's archetype, the helpful, confirming that creativity, health, and welcoming can go together and complement each other.
The symbol is the synthesis of the coffee bean, thus becoming the great differential of Robust. The visual reference to coffee brings authority to the brand as a whole and not only helps to compose and balance the identity but also refers to a product that will always be present on the Robust menu. Furthermore, “having coffee” has a motive and a purpose, and it is nothing more than strengthening bonds with the people who are important to us. Strongly embrace the present to enjoy a meaningful, healing, and energetic moment. Because sharing good times, even if they are brief, is a sensational way to enjoy the present and make sense of it.
Of the colors chosen to represent this identity, green was focused in order to represent robustness and health. Pink, for being a sign of hope. It is a color warm and comforting positive feelings, a feeling that everything is going to be okay. Pink is inspiring, warm and comforting, which suggests hope for the future. And brown, for symbolizing strength, reception. But also because it is the color of coffee, which in Robust is a great protagonist!